In the world of celebrity, trends come and go but the latest wave of star-powered style is making a statement for more than just fashion. Eco-friendly, sustainable fashion is growing in popularity among the rich and famous, bringing attention to an important environmental cause and leading Hollywood’s’s green revolution.

1. Eco-Fashion: The Rise of the Celebrities

In recent years, we’ve seen large leaps made towards embracing eco-fashion, as celebrities have stepped up to take the lead in promoting sustainable and eco-conscious clothing. From recognizable stars like Emma Watson and Lupita Nyong’o to the entire Kardashian clan, high profile names have put their mark on ethical, sustainable fashion.

• Kate Hudson started her own clothing line, Happy x Nature, which offers sustainable styles and fabrics to customers without sacrificing fashion and style.
• Blake Lively collaborates with major luxury brands like Christian Louboutin and Versace to create eco-conscious garments for her lifestyle brand, Preserve.
• Meghan Markle has also solidified her status as an eco-fashion icon by choosing to wear designers who specialize in sustainable clothing for her many royal occasions.

It’s not enough for celebrities to simply wear eco-friendly clothing, though; they must also actively engage in efforts that help spread awareness for sustainable fashion through social media, digital campaigns, and philanthropic activities.

Actress Emma Watson, for example, enlisted high-profile designers to create ethical, sustainable garments for her wardrobe for a 365-day commitment to eco-friendly fashion, all the while promoting awareness through interviews and public appearances. Similarly, Jenna Dewan wore a dress made from recycled plastic at the 2018 Baby2Baby Gala, and continuously vocalizes her support for eco-friendly fashion on her social media accounts.

We’ve come a long way in embracing the power sustainable fashion has in protecting our environment — and this movement is only set to become stronger with the help of eco-conscious celebrities.

2. Pioneers of Sustainable Style

The fashion industry is changing rapidly, and increasingly conscious consumers are driving the need for sustainable and ethical practices. Luckily, there are a number of pioneers that are blazing the trail, showing us how sustainable fashion can be fashionable and beautiful!

Take Girlfriend Collective, for example. Founded in 2016, they have quickly become a leader in sustainable fashion. All their apparel and accessories are made ethically and sustainably, using recycled plastic bottles, organic cotton, and non-toxic dyes. Not only are their clothes stylish and flattering, but the fabrics are also comfortable to wear. They make some of the softest and most environmentally-friendly activewear available!

Or Filippa K, a Swedish fashion brand that is committed to sustainability. They create timeless, stylish pieces with longevity in mind, using organic, durable materials whenever possible. Their designs are perfect for modern, sophisticated wardrobes and are sure to remain fashionable for years to come. In addition to making sustainable clothes, Filippa K has also implemented programs which help reduce their carbon footprint.

Next up is People Tree. For over 30 years, they have been committed to making sustainable fashion. Their pieces are carefully crafted by skilled artisans, using only the best organic, natural, and recycled materials. With a wide range of styles, from casual to formal, there’s something for everyone in this fair-trade brand. As an added bonus, People Tree often features art and designs from talented artists around the world, making sure that their products are totally unique.

Finally, let’s not forget about Stella McCartney. Since launching her own line almost two decades ago, she has been a staunch advocate for environmental and animal rights. All of her pieces are made from sustainable and ethical materials, from organic cotton to recycled denim and faux fur. Her collections are not only ethical, but also innovative and beautiful.

• Girlfriend Collective
• Filippa K
• People Tree
• Stella McCartney

These four brands are just a few of the many sustainable fashion pioneers showing us that eco-friendly fashion can be fashionable and stylish. From comfortable activewear to sophisticated pieces, sustainable fashion is becoming easier and easier to find, and we can’t wait to see what the future has in store!

3. Red Carpet Ready: Eco-Friendly Elegance

When it comes to special events like weddings, galas, and red carpet events, there are endless ways to make your outfit a head-turner. But why not take it a step further and add a little eco-friendly glamour to your ensemble? With the right fabrics, colors, and accessories, you can don a dress that is red carpet-ready, and fashionably sustainable.

Fabrics

• Linen: Not only is linen a lightweight and breathable option, it is also naturally biodegradable, making it an eco-friendly option. Opt for a weighty linen fabric that will last season and beyond.
• Silk: Silk is a luxurious and beautiful option, and, if sustainably-sourced, can be one of the most eco-friendly fabrics. Sustainable silk is made without harsh chemicals, and can come from a variety of sources, from worms to leaves.
• Organic Cotton: Organic cotton is grown without the use of pesticides and fertilizers, and is a great choice for eco-friendly events. Not to mention, it is breathable and soft, perfect for a red carpet-ready dress.
• Recycled Polyester: Recycled fabrics are becoming increasingly popular, as they are made using post-consumer waste, like plastic bottles and other waste. They come in a variety of colors and textures, making it easy to find the perfect fabric for your gown.

Colors

A little bit of color can go a long way in a dress. From bold and vibrant hues to subtle pastels, choosing an eco-friendly dye is essential. For a dress that will last, choose eco-friendly dyes, such as natural dyes, or dyes that are made without harsh chemicals.

Accessories

No outfit is complete without the right accessories. When it comes to sustainability, it’s important to choose jewelry, shoes, and handbags that are made with eco-friendly materials, like recycled leather and organic cotton. By picking the right accessories to accompany your dress, you’ll be sure to light up the red carpet!

4. Practically Perfect: The Benefits of Ethical Fashion

The fashion industry is often criticized for its pollution, waste, mistreatment of workers, and more. Thanks to the emergence of ethical fashion, shoppers now have the opportunity to purchase clothing that promotes justice and sustainability. Here are the key benefits of investing in ethical fashion:

• A Positive Impact on the Environment: Most ethical fashion is made from biodegradable and recycled materials. This reduces the impact on the environment by reducing pollution, water usage, and energy consumption during production.
• No Sweatshops: Ethical fashion is produced in fair labor factories, meaning no underage workers, no forced overtime, and fair wages. This way, everyone involved in producing the clothing will make a profit.
• A Personal Style: In addition to making a positive ethical statement, ethical fashion is fashionable too. With fashion-forward designs, it has never been easier to look your best and feel good about it.

With its many advantages, ethical fashion is an excellent way to make a difference in the lives of those involved in production, as well as the environment. What’s more, unlike fast fashion options, ethical fashion will not harm the environment or involve any external harm. And with the ever-changing fashion industry, ethical fashion will continue to become more accessible and available for those who seek it.

By investing in ethical fashion, you can be sure that you’re taking a stand for the environment and workers’ rights. So, why not invest in ethical fashion that you can feel good about? Choosing ethical fashion can make a big difference for a lot of people.

It’s evident that sustainable fashion has emerged and gained prevalence in the fashion industry, and now even celebrities have embraced it. It’s a promising sign that the movement is gaining traction, and maybe someday sustainable fashion can become the norm. Until then, we can be proud of how far we have come and for the celebrities who paved the way.